Couple / Baby (pending)

Platform: All platforms Type: Couple Relationship, Baby Announcement / Birth

⬇ Download this section

Where this format overrides General Guidelines: This format covers two subtypes—Couple and Baby—each with its own family of locked headline formulas. Baby headlines also have Discover-specific variants. The focus keyphrase structures depart from General Guidelines’ [Person/Topic] [Does/Is] [Thing] format. The tone is more specific than universal General Guidelines guidance. This format introduces requirements with no brand-level equivalent: a word count range (200–500 words; UsW minimum 500), subtype-specific article structures, and an internal link requirement back to the couple’s relationship timeline. Text in red throughout this page marks anything that overrides or goes beyond the General Guidelines.

Purpose

Couple and Baby articles cover two of the highest-interest topics for entertainment audiences: celebrity relationships and celebrity births or pregnancies. Their purpose is to deliver timely, celebratory content that drives both search traffic and social sharing.

Headline (H1)

(REQUIRED)

Choose the formula that matches the subtype and the specific announcement.

Couple: [Celebrity A] and [Celebrity B]'s Relationship Timeline

Baby—select the applicable formula:

Baby—Discover-specific variants:

Optimize before publishing. Baby and pregnancy announcements are time-sensitive—they spike in search immediately. Get the H1 and SEO title right before hitting publish.

SEO Title

(REQUIRED)

Dek

(REQUIRED)

Meta Description

(REQUIRED)

Focus Keyphrase

(REQUIRED)

Subtype Primary Secondary (if applicable)
Couple "[Celebrity A] and [Celebrity B]" "[Celebrity Couple Name]" (e.g., “Bennifer”, “Kimye”)
Baby (pregnancy) "[Celebrity Name] pregnant" "[Celebrity Name] baby"
Baby (birth) "[Celebrity Name] baby" "[Celebrity A] and [Celebrity B]"

</span>

Tone

(REQUIRED)

Celebratory and heartwarming. These are happy occasions—the writing should reflect that. Conversational and human—never stiff or institutional. Warm, specific, and genuine.

Word Count

(REQUIRED)

Target: 200–500 words.
UsW: 500 words minimum.

These articles are intentionally focused. Do not pad. Include what is known and confirmed—do not speculate to reach a word count.

Article Structure

(REQUIRED)

The following structure is mandatory for this format. General Guidelines do not prescribe article structure.

Couple:

[AI DISCLAIMER—CUE sites only]
"This article was created by content specialists using various tools, including AI."

[LEDE / INTRO]
- Introduce the couple and why they are in the news or of interest now
- Set a warm, celebratory tone

[KEY RELATIONSHIP MOMENTS]
- Detail the significant milestones in the couple's relationship
- Include relevant dates
- Can be structured as a short narrative or a brief chronological overview

[INTERNAL LINKS—embedded throughout]
- 3–5 contextual internal links
- Link to a full relationship timeline article if one exists

Baby:

[AI DISCLAIMER—CUE sites only]
"This article was created by content specialists using various tools, including AI."

[LEDE / INTRO]
- Confirm the announcement: pregnancy or birth
- Include baby's name (if announced), parents' names, and number of the child (first, second, etc.)
- Confirm any details shared publicly by the parents

[CONTEXT]
- Brief relationship background—who the parents are and how long they've been together
- Any details about the pregnancy or birth shared by the parents or their representatives

[INTERNAL LINKS—embedded throughout]
- 3–5 contextual internal links
- Link to the couple's relationship timeline article

Formatting Rules

(REQUIRED)

(REQUIRED)

3–5 contextual internal links per article. See General Guidelines §1.4 for full anchor text rules.

Link to:

Hero Image

(REQUIRED)

General Guidelines do not specify image requirements. The following specs are mandatory for this format.

Spec Requirement
Minimum width 1200px (1600px+ preferred)
Aspect ratio 16:9
Resolution 300K+ pixels
Subject A photo of the couple together (Couple) or the parent(s) (Baby)
Logos NOT permitted
Text overlays NOT permitted
Generic stock NOT permitted

</span>

URL Structure

(REQUIRED)

General Guidelines do not prescribe URL patterns. The following is mandatory for this format.

Tags

(REQUIRED)

General Guidelines do not specify tags. The following are mandatory for this format.

What to Avoid

Prohibited Reason
Speculating on baby names, due dates, or relationship status Format requirement—only confirmed details may be reported
Incorrect baby number (first, second, etc.) Accuracy requirement—verify before publishing
Using a Discover-specific headline formula on non-Discover destinations Discover variants are for Google Discover distribution—confirm destination before applying
Padding to hit word count—report only what is known and confirmed Format requirement—speculating to inflate word count is prohibited
NSFW in any metadata field Suppresses article in feeds—see General Guidelines §1.3
Clickbait or misleading headlines Helpful Content algorithm penalty risk—see General Guidelines §1.2
Generic stock images Format image spec—hero must feature the celebrity or couple
Affiliate links (unlabeled) Google penalty risk—see General Guidelines §1.4
“Click here” or “read more” as anchor text Poor UX and SEO signal—see General Guidelines §1.4
Publishing without human review Universal compliance rule—see General Guidelines §1.8

Pre-Publish Checklist