# Couple / Baby (pending)

Platform: All platforms | Type: Couple Relationship, Baby Announcement / Birth


> **Where this format overrides General Guidelines:** This format covers two subtypes—Couple and Baby—each with its own family of locked headline formulas. Baby headlines also have Discover-specific variants. The focus keyphrase structures depart from General Guidelines' `[Person/Topic] [Does/Is] [Thing]` format. The tone is more specific than universal General Guidelines guidance. This format introduces requirements with no brand-level equivalent: a word count range (200–500 words; UsW minimum 500), subtype-specific article structures, and an internal link requirement back to the couple's relationship timeline. Text in <span style="color: #dc2626;">**red**</span> throughout this page marks anything that overrides or goes beyond the General Guidelines.

---

### Purpose

Couple and Baby articles cover two of the highest-interest topics for entertainment audiences: celebrity relationships and celebrity births or pregnancies. Their purpose is to deliver timely, celebratory content that drives both search traffic and social sharing.

- **Couple:** Traces the key moments in a celebrity couple's relationship—functions as a lighter, announcement-adjacent piece. For a full relationship timeline, see the Timeline format (§3.4).
- **Baby:** Announces a celebrity pregnancy, birth, or related milestone with warmth and specificity—name of the baby, parents' details, and anything else shared publicly.

---

<!-- AGENT-AUDIENCE: headline -->
### Headline (H1)
**(REQUIRED)**

<span style="color: #dc2626;">Choose the formula that matches the subtype and the specific announcement.</span>

**Couple:**
<span style="color: #dc2626;">`[Celebrity A] and [Celebrity B]'s Relationship Timeline`</span>

**Baby—select the applicable formula:**
<span style="color: #dc2626;">
- `[Celebrity A] Welcomes First Baby With [Celebrity B]`
- `[Celebrity A] Welcomes Baby Boy With [Celebrity B]`
- `[Celebrity A] Welcomes Baby Girl`
- `[Celebrity A] Welcomes Twins`
- `[Celebrity A] Pregnant With First Baby`
</span>

**Baby—Discover-specific variants:**
<span style="color: #dc2626;">
- `[Celebrity A] Is Pregnant, Expecting Baby No. [#] With [Celebrity B]`
- `[Celebrity A] Gives Birth to Baby No. [#] With [Celebrity B]`
</span>

- <span style="color: #dc2626;">Celebrity name(s) must be front-loaded</span>
- Character count: 80–100 characters
- Casing varies by publishing destination—adjust per site style guide before publishing

> **Optimize before publishing.** Baby and pregnancy announcements are time-sensitive—they spike in search immediately. Get the H1 and SEO title right before hitting publish.

---

<!-- AGENT-AUDIENCE: seo -->
### SEO Title
**(REQUIRED)**

- Character count: 50–70 characters—titles under 60 risk missing keywords and clarity; titles over 70 are truncated in search results
- Must contain the focus keyphrase
- Must front-load keywords—the celebrities' names carry the most search weight
- Must match the H1 in intent—similar but not identical
- Must contain a verb

---

<!-- AGENT-AUDIENCE: seo -->
### Dek
**(REQUIRED)**

- Entered as a separate CMS field—do not place inside the article body
- Must contain the focus keyphrase
- **Couple:** should summarize the relationship arc or tease the key moments
- **Baby:** should confirm the announcement—pregnancy, birth, baby's name if available, and number of the child (first, second, etc.)

---

<!-- AGENT-AUDIENCE: seo -->
### Meta Description
**(REQUIRED)**

- 100–155 characters (approximately 2 sentences)
- Must contain the focus keyphrase and relevant proper nouns (celebrity names, baby's name if known)
- Must not repeat the H1 or SEO title verbatim
- Tone must be warm and celebratory

---

<!-- AGENT-AUDIENCE: seo -->
### Focus Keyphrase
**(REQUIRED)**

<span style="color: #dc2626;">

| Subtype | Primary | Secondary (if applicable) |
|---|---|---|
| Couple | `"[Celebrity A] and [Celebrity B]"` | `"[Celebrity Couple Name]"` (e.g., "Bennifer", "Kimye") |
| Baby (pregnancy) | `"[Celebrity Name] pregnant"` | `"[Celebrity Name] baby"` |
| Baby (birth) | `"[Celebrity Name] baby"` | `"[Celebrity A] and [Celebrity B]"` |

</span>

- Must appear in: H1, SEO title, dek (CMS field), meta description
- Should reflect how a fan would search for this news immediately after it breaks
- Use Google Trends data to validate keyword choices—these queries spike on announcement day

---

<!-- AGENT-AUDIENCE: general-style -->
### Tone
**(REQUIRED)**

<span style="color: #dc2626;">Celebratory and heartwarming.</span> These are happy occasions—the writing should reflect that. Conversational and human—never stiff or institutional. Warm, specific, and genuine.

---

<!-- AGENT-AUDIENCE: general-style -->
### Word Count
**(REQUIRED)**

<span style="color: #dc2626;">Target: 200–500 words.</span><br>
<span style="color: #dc2626;">**UsW:** 500 words minimum.</span>

These articles are intentionally focused. Do not pad. Include what is known and confirmed—do not speculate to reach a word count.

---

<!-- AGENT-AUDIENCE: general-style -->
### Article Structure
**(REQUIRED)**

<span style="color: #dc2626;">The following structure is mandatory for this format. General Guidelines do not prescribe article structure.</span>

**Couple:**

```
[AI DISCLAIMER—CUE sites only]
"This article was created by content specialists using various tools, including AI."

[LEDE / INTRO]
- Introduce the couple and why they are in the news or of interest now
- Set a warm, celebratory tone

[KEY RELATIONSHIP MOMENTS]
- Detail the significant milestones in the couple's relationship
- Include relevant dates
- Can be structured as a short narrative or a brief chronological overview

[INTERNAL LINKS—embedded throughout]
- 3–5 contextual internal links
- Link to a full relationship timeline article if one exists
```

**Baby:**

```
[AI DISCLAIMER—CUE sites only]
"This article was created by content specialists using various tools, including AI."

[LEDE / INTRO]
- Confirm the announcement: pregnancy or birth
- Include baby's name (if announced), parents' names, and number of the child (first, second, etc.)
- Confirm any details shared publicly by the parents

[CONTEXT]
- Brief relationship background—who the parents are and how long they've been together
- Any details about the pregnancy or birth shared by the parents or their representatives

[INTERNAL LINKS—embedded throughout]
- 3–5 contextual internal links
- Link to the couple's relationship timeline article
```

---

<!-- AGENT-AUDIENCE: general-style -->
### Formatting Rules
**(REQUIRED)**

- <span style="color: #dc2626;">Only include details that have been publicly confirmed—do not speculate on baby names, due dates, or relationship status</span>
- <span style="color: #dc2626;">Baby number (first, second, third, etc.) must be accurate—verify before publishing</span>
- Keep paragraphs short for mobile readability
- Bullet points permitted for a brief list of key milestones (Couple subtype)—not as a substitute for prose

---

<!-- AGENT-AUDIENCE: human-only -->
### Internal Links
**(REQUIRED)**

3–5 contextual internal links per article. See General Guidelines §1.4 for full anchor text rules.

<span style="color: #dc2626;">Link to:
- The celebrity tag pages for each individual
- The couple's relationship timeline article (if one exists on the site)
- Previously published articles about the couple or related announcements</span>

---

<!-- AGENT-AUDIENCE: human-only -->
### Hero Image
**(REQUIRED)**

<span style="color: #dc2626;">General Guidelines do not specify image requirements. The following specs are mandatory for this format.</span>

<span style="color: #dc2626;">

| Spec | Requirement |
|---|---|
| Minimum width | 1200px (1600px+ preferred) |
| Aspect ratio | 16:9 |
| Resolution | 300K+ pixels |
| Subject | A photo of the couple together (Couple) or the parent(s) (Baby) |
| Logos | NOT permitted |
| Text overlays | NOT permitted |
| Generic stock | NOT permitted |

</span>

---

<!-- AGENT-AUDIENCE: human-only -->
### URL Structure
**(REQUIRED)**

<span style="color: #dc2626;">General Guidelines do not prescribe URL patterns. The following is mandatory for this format.</span>

- <span style="color: #dc2626;">4+ keywords, front-loaded with celebrity name(s)</span>
- <span style="color: #dc2626;">Strip stop words</span>
- <span style="color: #dc2626;">Keep short and descriptive</span>
- <span style="color: #dc2626;">Couple pattern: `[celebrity-a]-[celebrity-b]-relationship-timeline`</span>
- <span style="color: #dc2626;">Baby pattern: `[celebrity-name]-pregnant-expecting-[ordinal]-baby` or `[celebrity-name]-gives-birth-[details]` or `[celebrity-name]-welcomes-baby-[details]`</span>
- <span style="color: #dc2626;">Examples: `hayley-erbert-pregnant-expecting-1st-baby-with-derek-hough`, `sadie-robertson-gives-birth-to-3rd-baby-with-christian-huff`</span>

---

<!-- AGENT-AUDIENCE: human-only -->
### Tags
**(REQUIRED)**

<span style="color: #dc2626;">General Guidelines do not specify tags. The following are mandatory for this format.</span>

- <span style="color: #dc2626;">`TH-CSA`</span>
- <span style="color: #dc2626;">`The Commons`</span>
- *(Tags subject to change—check for updates)*

---

<!-- AGENT-AUDIENCE: human-only -->
### What to Avoid

| Prohibited | Reason |
|---|---|
| <span style="color: #dc2626;">Speculating on baby names, due dates, or relationship status</span> | <span style="color: #dc2626;">Format requirement—only confirmed details may be reported</span> |
| <span style="color: #dc2626;">Incorrect baby number (first, second, etc.)</span> | <span style="color: #dc2626;">Accuracy requirement—verify before publishing</span> |
| <span style="color: #dc2626;">Using a Discover-specific headline formula on non-Discover destinations</span> | <span style="color: #dc2626;">Discover variants are for Google Discover distribution—confirm destination before applying</span> |
| <span style="color: #dc2626;">Padding to hit word count—report only what is known and confirmed</span> | <span style="color: #dc2626;">Format requirement—speculating to inflate word count is prohibited</span> |
| NSFW in any metadata field | Suppresses article in feeds—see General Guidelines §1.3 |
| Clickbait or misleading headlines | Helpful Content algorithm penalty risk—see General Guidelines §1.2 |
| Generic stock images | Format image spec—hero must feature the celebrity or couple |
| Affiliate links (unlabeled) | Google penalty risk—see General Guidelines §1.4 |
| "Click here" or "read more" as anchor text | Poor UX and SEO signal—see General Guidelines §1.4 |
| Publishing without human review | Universal compliance rule—see General Guidelines §1.8 |

---

<!-- AGENT-AUDIENCE: human-only -->
### Pre-Publish Checklist
- AI disclaimer present at top of article (CUE sites only) and "Created With AI" checkbox checked in CUE
- Named human byline—creator/first editor only, no staff byline
- If updated article: byline and dateline handled per General Guidelines §1.5
- All facts confirmed—baby name (if reported), baby number, relationship details verified accurate
- Focus keyphrase in H1, SEO title, dek (CMS), and meta description
- H1: 80–100 characters, correct subtype formula applied, celebrity name(s) front-loaded
- If Discover destination: Discover-specific formula applied (`Is Pregnant, Expecting...` or `Gives Birth to...`)
- SEO title: 50–70 characters, matches H1 intent, front-loaded keywords, contains verb
- Meta description: 100–155 characters, no repeated hed language, warm and celebratory tone
- Dek entered as CMS field—not placed inside article body
- **Couple:** key relationship milestones detailed with relevant dates
- **Baby:** announcement confirmed with baby name (if known), baby number, and parent details
- No speculation on unconfirmed details
- 3–5 internal links—celebrity tag pages, couple's relationship timeline (if exists), related articles
- **UsW:** word count at or above 500 words; **all outlets:** 200–500 words
- Hero image: 1200px+ wide, 16:9, 300K+ res, features the celebrity or couple, no logos/text/stock
- URL: celebrity name(s) front-loaded, subtype-appropriate pattern, stop words stripped
- Headline casing adjusted for publishing destination
- Tags applied: `TH-CSA` and `The Commons`
- Passes all Google Helpful Content standard questions (General Guidelines §1.7)
- Human review and approval obtained before publishing