# Publishing Guidelines > **Scope:** Platform-specific and CMS-specific rules for exporting, formatting, and publishing content. Rules here are operational—they govern how content is entered and submitted, not how it is written. ## 6.1 CUE (McClatchy CMS) ### Required Fields & Settings **(REQUIRED)** - **AI Disclosure checkbox:** Check "Created With AI" in the General section for all AI-assisted content - **AI Disclosure text:** Add *"This article was created by content specialists using various tools, including AI."* at the top of the article body - **Credit line for freelance:** Use "Special to McClatchy Media" - **Tags:** Apply `TH-CSA` and `The Commons` to all articles *(subject to change)* - **Dek:** Enter as a separate CMS field—do not place inside the article body ### Section Placement **(REQUIRED)** - Do **not** home stories to generic sections like "Local News" or "Sports" - Use designated sections (e.g., "Homebuyers Guide", "Travel", "Wellness", "Lifestyle", "FIFA World Cup") - Do **not** use "Real Estate News Destination" as a section ### Headline Casing **(REQUIRED)** - **CUE main headlines:** Sentence case—capitalize the first word and proper nouns only - **Us Weekly (UsW) and WW main headlines:** Title case—capitalize all major words - UsW uses all-caps subheadings; WW does not - Adjust casing per destination site style guide before publishing --- ## 6.2 WordPress ### Required Fields & Settings **(REQUIRED)** - **Post status:** Set to Draft—do not publish directly; all content requires peer review and human approval before going live - **Author:** Named individual byline—never a staff or team account (see General Guidelines §1.5) - **Featured image:** 1200px+ wide, 16:9 aspect ratio, 300K+ pixels—same requirements as the Hero Image spec (§3) - **Permalink:** Follow URL structure rules in the article format spec—4+ keywords, stop words stripped, front-loaded ### AI Disclosure **(REQUIRED)** - Add *"This article was created by content specialists using various tools, including AI."* at the top of the post body - Enable any available AI disclosure settings in the WordPress theme or plugin if present ### Tags & Categories **(REQUIRED)** - Apply `TH-CSA` and `The Commons` where the platform supports tags *(subject to change—check for updates)* - Set a specific category per destination site—do not use generic defaults (e.g., "Uncategorized", "General") > ⚠️ **Destination-specific settings**—custom fields, theme requirements, and plugin configurations vary by WordPress site. Confirm with the site owner before publishing to any WordPress destination for the first time. --- ## 6.3 Apple News / Apple News+ (Us Weekly) > **Writing and format specifications** for Apple News (headline requirements, formula constraints, subtitle, AI content policy, image specs) are defined in [Platform Guidance §10.2]({{ "/docs/platform-apple-news" | relative_url }}). That section is the authoritative source. This section covers CMS entry steps for Apple News publishing. ### News Publisher—Required Fields **(REQUIRED)** - **Apple News headline:** Enter in the Apple News title override field in News Publisher—**90–120 characters (110–119 sweet spot, data-validated)**; write as a distinct headline from the SEO/Discover title - **No question headlines** for organic algorithmic reach (exception: human editorial curated featured slots—see §10.2) - **No number-led headlines** - **Subtitle field:** Must be populated in News Publisher—Apple pulls from first paragraph if left blank - **Content categories:** Select appropriate topic categories (technology, lifestyle, sports, etc.) - **AI-generated or AI-assisted content:** Include byline or co-byline; tag as AI-generated in News Publisher metadata ### Additional Notes > ⚠️ Additional Apple News distribution settings (feed configuration, section targeting) are pending. See [Platform Guidance §10.2]({{ "/docs/platform-apple-news" | relative_url }}) for the current complete spec. --- ## 6.4 Other Export Destinations > ⚠️ **STUB**—Additional distribution platforms and export rules pending. Do not populate until guidance is provided.